It has been way too long since I have posted anything. Where to find the time between marketing, sales, operations, maintenance of the website and facebook? The blog just gets forgotten. New resolution for 2011: post more often! Ricky's is rockin' these days. The year is off to a great start with some great new accounts and ongoing sales from existing accounts. We sell in some really interesting stores and not just because they buy our peanuts. We have had the opportunity to get to know buyers, managers, owners and employees personally and we are really fortunate to have solidified relationships with so many interesting, kind, hard working individuals. The food industry may be tough but it is full of great characters and we continue to enjoy the hard work we put into Ricky's because of the people we get to associate with.
Paul just returned from the Winter Fancy Food Show in San Francisco. This is the mother of all specialty food shows and we went as the invited guest of the National Peanut Board, a true honor. The NPB is entirely funded by farmers and exists to promote peanuts. They have a very cool website http://www.nationalpeanutboard.org/ with really useful info on peanuts.
The show was a great success, long days, lots of contacts, lots of peanut pushing but we came back with some great leads and are busy following up on all of them. Because of the show, an international distributor is now taking our peanuts to the ISM Show in Cologne, Germany this weekend and then on to Dubai for the Gulf Food Show next month. So cool!
But it is not all about international sales. We are following up on some exciting independent and national chain accounts. Our work for 2011 is cut out for us that is for sure!
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